A recent chat with Falcon served as something of a case study about brand message. Much like he's discussed in recent posts about creating a consistent experience, that message sets the tone for all interaction.
Some Things You Can't Automate by Brian Watkins These days it seems like everything is becoming automated. Automated teller machines, automated checkout lines in grocery stores, auto photo settings on point-and-shoot cameras.
Eye of Commercial Photography by Brian Watkins Anyone who's sold property before can tell you that presentation is everything. A carpet stain can sully an otherwise great impression, and a dull-looking room prevents
Small Brand Mistakes Loom LargeGetting a cup of coffee right isn't a big deal... Well, it shouldn't be. But it can be, and when it does go wrong, the transaction can undermine a long-standing relationship