You know what they say about first impressions. It's just as true in a magazine or brochure, and when significant capital is on the line the difference between a passable shot and a truly emotional one can't be understated.
A recent chat with Falcon served as something of a case study about brand message. Much like he's discussed in recent posts about creating a consistent experience, that message sets the tone for all interaction.
Some Things You Can't Automate by Brian Watkins These days it seems like everything is becoming automated. Automated teller machines, automated checkout lines in grocery stores, auto photo settings on point-and-shoot cameras.