"So, tell me again," he said, "exactly what do you do?" You would think that as many times as I am asked what I'd do, I'd have a definitive answer. I do. More or less. Or, well, never mind. Yes, well, there should be world peace too and no child should ever go to bed hungry. But the world - life - isn't just. And
Imagine a long day that ended more than 18 hours after it began. It is after 11:00 PM. You come home, ready to settle in for the nyght, but decide to check email one last time. You open an email from Amazon. Two of the packages you have been waiting for weren’t delivered. The attempt to deliver them failed. There is a link for you
A recent chat with Falcon served as something of a case study about brand message. Much like he's discussed in recent posts about creating a consistent experience, that message sets the tone for all interaction.