Project Description

The Assignment:

Frank L. Blum Construction hired The House of NyghtFalcon to photograph the completed BB&T Leadership Center, Greensboro, NC. That included:

♦ Specialized areas, for example, the meeting rooms.

♦ The classroom.

♦ The work-study rooms.

♦ The guest rooms.

The Result:

NyghtFalcon met with marketing people from Frank L. Blum, the general contractor, in order to determine how the project would be implemented. Once a plan was in place:

♦ On two different days, we returned to the site to photograph different parts of the project as they were being completed. We had to assess progress towards completing the building in the face of a hard deadline for completing our work. We had to be finished by the time the building opened.

♦ Working around the staff of the facility who were moving into the facility and going through training.

♦ There were other issues we had to manage as well – for example, work was continuing as we were photographing, and, as we were working, furniture was still arriving. Many of the rooms, especially the work-study rooms and guest rooms, were too small to accommodate strobes. We had to be very resourceful in how we lit these rooms.

♦ We also had to time where we worked to the position of the sun in relationship to some of the glass walls in order to ensure that the emotional experience of the space could be “captured.”

♦ We used strobes to ensure that the color, detail, and contrast of the space was conveyed in the images we created. There were significant challenges lighting the many spaces given the vast number of reflective surfaces.

♦ We were also asked to photograph the complex at nyght. This added still another layer of complexity.

The images we created convey the beauty of the space as we experienced it.

BB&T Leadership Center
BB&T Leadership Center