Consistent Brand Message Y ou know, getting an oil change shouldn't be a BIG deal.... When it is, especially when it involves "a bait and switch," it can damage your brand for a long time, if not forever. I'm reminded of that every time I see a Precision Tune sign, whether in Greensboro near where I work out, or, when we are on the road.
Our Cook-out ExperienceImagine, if you will, that you have had a long day, and just as you are ready to call the day over, you get a phone call. It's the client. The need you to get to another location - like NOW. Your first reaction is to find a hole and crawl into it because you just want to get some sleep. Your second,
Small Brand Mistakes Loom LargeGetting a cup of coffee right isn't a big deal... Well, it shouldn't be. But it can be, and when it does go wrong, the transaction can undermine a long-standing relationship with a client/consumer.Yesterday, JD Milazzo and I headed off to an outlet mall so I could get basketball sneakers. After we finished shopping, I thought it would be great to
