LEW G. BROWN
Lew Brown joined The House of NyghtFalcon in 2010. His focus is marketing. He was Associate Professor of Marketing Emeritus in the Department of Business Administration, Joseph M. Bryan School of Business and Economics, University of North Carolina at Greensboro. He holds a BA in Political Science, a Masters of Public Administration, a Masters of Business Administration, and a Ph.D. in Marketing, all from the University of North Carolina at Chapel Hill.
Dr. Brown teaches and consults in the areas of marketing management and strategic marketing, and he conducts research on the subject of convenience as a strategic and tactical marketing variable. Lew Brown developed Marketing 429, Advanced Marketing Management, in fall semester 2004. This is the capstone marketing course that requires students to work in teams to develop a marketing strategy for local businesses and organizations. Since that time, his students have developed marketing strategies for 145 businesses/organizations. Students and colleagues have recognized his outstanding teaching by twice awarding him UNCG’s Alumni Teaching Excellence Award, a campus-wide teaching award. He has also received the Bryan School’s Outstanding Faculty Award two times. In December 2010, Dr. Brown had the honor of delivering the Commencement Address at UNCG’s graduation ceremony.
Dr. Brown has taught the marketing/marketing strategy section of the Bryan School’s executive education program, The Program for Management Development, since its inception in 1988. He also served as Interim Director for Executive Education during the 2010-2011 academic year. He has also taught a marketing strategy course with Dr. Dick Levin in UNC’s executive education program and the marketing portion of UNC’s Carolina Business Institute.
Lew Brown is a member of the North American Case Research Association (NACRA) and served as its president for 2001-02. He has published seven cases in the association’s Case Research Journal and has twice won the prestigious Curtis E. Tate, Jr., Award for the Outstanding Case presented at NACRA’s annual meetings. Dr. Brown served on the Editorial Review Board for the Case Research Journal, and received the Journal’s Outstanding Reviewer Award for 1999. In May 2005, the NACRA Board of Directors appointed him Editor of the Case Research Journal for a three-year term. In recognition of his service to NACRA and to case writing and teaching, the organization recognized him as a NACRA Fellow in 2011. He has also written the company cases for Philip Kotler and Gary Armstrong’s Principles of Marketing textbooks. His cases have appeared in numerous textbooks and electronic case databases; and in January 2000, he and Dr. David Rosenthal authored Cases in Strategic Marketing, a textbook published by Prentice Hall. Dr. Brown has presented numerous seminars on case writing and teaching, including seminars in Canada, Mexico, and Japan.
Prior to his academic career, Dr. Brown served as budget officer and assistant city manager of Durham, NC, and as city manager of Southern Pines, NC. He also helped found and served as a senior vice president for a consulting firm that worked with local governments to improve productivity.
Upon his retirement from UNCG in 2014, Governor McCrory recognized his 45 years of service to the state by inducting him into the Order of the Long Leaf Pine, the State’s highest civilian honor.
Lew Brown prefers landscapes and abandoned buildings to be the subject of his still images. He is a frequent contributor to NyghtVision Magazine, an official publication of The House of NyghtFalcon.