LEW G. BROWN
Lew Brown joined The House of NyghtFalcon in 2010. His focus is marketing. He was Associate Professor of Marketing Emeritus in the Department of Business Administration, Joseph M. Bryan School of Business and Economics, University of North Carolina at Greensboro. He holds a BA in Political Science, a Masters of Public Administration, a Masters of Business Administration, and a Ph.D. in Marketing, all from the University of North Carolina at Chapel Hill.
Dr. Brown teaches and consults in the areas of marketing management and strategic marketing, and he conducts research on the subject of convenience as a strategic and tactical marketing variable. Lew Brown developed Marketing 429, Advanced Marketing Management, in fall semester 2004. This is the capstone marketing course that requires students to work in teams to develop a marketing strategy for local businesses and organizations. Since that time, his students have developed marketing strategies for 145 businesses/organizations. Students and colleagues have recognized his outstanding teaching by twice awarding him UNCG’s Alumni Teaching Excellence Award, a campus-wide teaching award. He has also received the Bryan School’s Outstanding Faculty Award two times. In December 2010, Dr. Brown had the honor of delivering the Commencement Address at UNCG’s graduation ceremony.
Dr. Brown has taught the marketing/marketing strategy section of the Bryan School’s executive education program, The Program for Management Development, since its inception in 1988. He also served as Interim Director for Executive Education during the 2010-2011 academic year. He has also taught a marketing strategy course with Dr. Dick Levin in UNC’s executive education program and the marke