Seeing the World Again, for the First Time begins with taking a fresh look at one’s business including its internal structure, use of technology, and value proposition. We do this using the framework of Design Thinking. Using this framework ensures that all our work enhances our client’s competitive position in the market place.
Our consulting practice was born in more than 30 years consulting for companies like AT&T (Bell Labs/Lucent), The State of Florida, The State of New York, and many others. We understand competing in a global economy and we understand the importance of brand-value. The firm’s consultative expertise include:
brand awareness analysis,
brand consistency development,
decision process analysis, culture-brand linkage analysis and
client profile analysis.
We craft visual-emotional images based upon the information we gather in this process.
As part of that analysis, we review current marketing material, including the firm’s logo, collateral material such a brochures, currently used images both still and motion, as well as the firm’s web and digital presence. NyghtFalcon offers an array of support services that include:
Graphic design, logo design,
digital publishing services,
still and motion imaging production and editing,
logistics, and web design.