It is as simple as saying that a NyghtFalcon photographer sees the world differently? Yes. In the three years that it takes for a photographer to be trained, everything about how he or she sees the world changes. They experience first hand what it means to see the world again for the first time.
In our world, space is fluid, time isn’t linear, and a two dimensional device, a camera, can be taught to see three dimensions.
And more, we teach our photographers how to experience the emotion of color, the expansiveness of objects in time and space, how to experience the depth and length of a wall, and how to capture that experience via a camera.
We teach our photographers how to let go of logic and reason and how to embrace and engage their experience of the world. And no. It isn’t just about art for us. It is art coupled with technology that creates a NyghtFalcon image.
In 2009, NyghtFalcon restructured into divisions. Each division represents a market segment. The fine art print division was the first. The seminar division followed.
In 2010, NyghtFalcon extended its reach into video and film making when Blue Flame 6 became a part of the House of NyghtFalcon. In mid 2010 NyghtGear was formed to market logoed apparel, one of a kind fashion designs and fashion accessories. The firm's e-store was launched in 2010.
In 2009, the firm announced that its seminar division would be re-designed. The firm announced a strategic initiative to deliver content to smart phones. NyghtFalcon Academy was established for pros and high end amateurs. NyghtSchool was established for amateurs.